Problem Overview

The main difficulty encountered in this project was to portray a credible expert and offer professional solutions to customers. The aim was to establish a trustworthy brand experience for customers and eradicate any hint of "Ingkle-ness" in every interaction.

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Roles and Responsibilities

Developing the concept of "Ingkle-ness" and transforming it into a visual language.  Established Ingkle's unique brand system, crafted  a fresh logo, data visualization, and design systems. Also ensured a consistent and trustworthy brand experience for customers.

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Users and Audience

The project primarily catered to manufacturing and environment companies worldwide, offering them specialized expertise and solutions in industrial IoT.

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Scope and Constraints

The project's scope encompassed comprehensive rebranding efforts for the company, including the creation of a new logo, implementation of data visualization, and establishment of design systems. Given the project's tight deadline, the team had to work with great efficiency to ensure timely completion. Furthermore, the project had limited financial resources, necessitating the team to operate within the constraints of the allocated budget.

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Results and Insights

The project accomplished its goals, with the rebranding efforts effectively establishing a fresh image and identity for the company. The team proficiently delivered a consistent brand experience to customers. Furthermore, the project served as a valuable lesson for the team, emphasizing the significance of clear communication and efficient collaboration in order to meet tight deadlines and budget constraints.

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