Self 04
About Project
Self04 is a service that helps users to easily design the interior and calculate its total costs. It also helps users transform their space with interior professionals at an affordable price. The essential key of this project is to design the service about the interior that is often difficult for users to be as reliable and friendly as possible.
Project Brief
Having to change interior space takes a lot of time, money, and consideration. Therefore, people would go to a specialist company to do an interior makeover. However, often people were mainly disappointed in the level of construction that was not worth the estimate and time. Everyone wants to get better quality results at a lower cost.
The project was started with the slogan, "Everyone can do interior construction" with the inspiration of "We can do it together" as the spirit of Saemaul Movement in the 1970s in Korea. It is the core of this project to provide affordable, accessible, and friendly service.
You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). All good advertising copy is comprised of the same basic elements.
Research and process
We had a series of interviews with the company's executives before embarking on the project. The primary customers of this service are 30-40 years old who lack knowledge and source of interior construction. The image of the service they want is expertise, reliability, transparency, trustworthy, and friendliness. Based on these analyses, we have transformed their existing complex and inconsistent designs.
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